When Paul Davis Restoration of Idaho came to us, they were struggling on ranking well for restoration services in Boise and Idaho Falls. They were struggling gaining new clients in both areas and noticed that the current social ads they were running were not cutting. Our first findings was that they only had one website for all of Idaho to rank for both locations. So the our first action was to create two separate websites for Boise and Idaho Falls.
While auditing Paul Davis Restoration, I determined through my research that there was three keywords that I should focus on due to volume, competition, and traffic. This included:
Through this research, I was able to develop blog posts related to these keywords and start the Outreach process for Paul Davis Restoration. Through working with insurance companies and restoration contractors, I was able to get over 70 links in a few weeks. Through the development of the two landing pages and my outreach work, they has been an increase in calls 108%. Also, their keyword rankings have increase by 123%.
Some of the next steps for SEO includes developing new videos for Paul Davis Restoration regarding there restoration services and what makes them different from any generic restoration company. I am a big believer in video and the importance of it for SEO. With Video, you can increase form submissions and the time a customer stays on the page by over 22%.
