Teton West Construction came to us struggling to rank in Idaho Falls as a steel and metal construction company. While auditing the company, we noticed many on-page and off-page issues. Which included link diversity, page titles, meta descriptions, web copy, web design, and more.
When auditing Teton West, I noticed through my research that there was three keywords that I should focus on due to volume, competition, and traffic. This included:
This researched influenced the copy on the website, and helped me to find link opportunities related to these keywords. These link opportunities included contractor related search sites and articles related to the importance of using steel for your business. Through the creation of the site, updating and adding online business profile, and getting links, I was able to increase Keyword Rankings by 110%. With the increase in rankings, form submissions increased by 80%, which increased their revenue by 145%. My goal is always to follow up with the client to see how we are bringing value, and with the increase in business's and people coming to Teton West to build a steel structure, they will continue to grow as I continue to audit and research this client every quarter.
Some of the next steps include creating videos around the topics of steel building construction and why you should choose Teton West, starting a blog around the focus of the keywords mentioned above, and continuing to focus on finding link opportunities for Teton West. While there is still more to do, I am happy to see the massive growth that happened during 2022.
