ChatGPT is a new Ai program that generates written content based on the text prompt that is given. ChatGPT has gained a lot of popularity due to the knowledge the program has and how quickly it can generate responses. While some users are using ChatGPT to ask general questions about themselves or their interests. Other users in the Digital Marketing world are determining how they can implement this program into their Digital Marketing Strategy. This has led to many Digital Marketers using ChatGPT to generate copy for their website, ads, and other marketing materials. In this blog, I will cover three ways that Digital Marketers can you ChatGPT for their SEO strategies.
1. FAQ's (Frequently Asked Question|
Frequently asked questions are important for you SEO strategy because it allows you to answer questions your audience will have, which will lead them to your business. As you can see in the image above, I asked ChatGPT to generate five FAQ's with answers around the topic of dentists. In just under a minute, it generated five FAQ's that someone may have about dentists. While it was able to generate this content efficiently, it is important to remember that the answers ChatGPT has are not 100% accurate. My advice is that if you want to generate FAQ's through ChatGPT, remember to review them and determine if these answers truly reflect your business. With new programs that can now detect if AI was used in copy, it is important that you are not copying and pasting the content provided. Instead, use these programs as a reference point and edit the copy of the FAQ's so that they can reflect your brand clearly to your audience.
2. Blog Posts
Writing blogs that relate to the primary or secondary keywords of your business can boost SEO quality of your website. In the scenario above, I told ChatGPT to generate a blog around the importance of visiting the dentist twice a year and why you should. In just under two minutes, it was able to generate a 400 word blog about the topic given. While normally you would 1000+ words for your blog, if you were to tell it to generate the topic above with over 1000 words, it will gladly generate the prompt in just a few minutes. According to Content Powered, it takes a copy writer about four hours to write 1 blog post. That does not even take account of the images and SEO optimization required before you should post the blog. With ChatGPT being able to write 1000 word prompts in just minutes, it allows business's to post blogs at a higher frequency. However, liked I mentioned before, I do not recommend copying the content verbatim. While ChatGPT is very useful, the content is not 100% accurate, and can vary based on the prompts it is given. Already, users have noticed many inaccuracies for the Healthcare/Medical industry.
3. Schema Markup
Schema Markup is very important for you SEO strategy because it allows search engines to better understand the content on your site, which leads to higher click through rates. As you can see above, I asked ChatGPT to generate a schema markup for dentists. As you can see, it generated the entire schema code for an example dentist and what it recommends you should add to the code. If you are not versed in writing Schema Markup, it can help many users generate schema for their business with ease. However, before you start filling out your business information, I advise you to run a test of the code on on Schema to determine if there are any errors within the code.
Should I Use ChatGPT for my SEO Strategy?
In short, yes and no. While ChatGPT can generate written content at remarkable rates, it is important to understand that it is not perfect, and will not always provide accurate information. My advice is that if you want to start implement Ai like ChatGPT into your SEO strategy, you need to use this content as a reference. Using the content it generates can help business's generate more blogs and generate copy for their site much more efficiently. Who knows, with programs that can already detect if ChatGPT or similar Ai was used to generate the copy, Google may penalize you in the future for using 100% purely Ai generated written content.
