When Amet Inc came to us, they were struggling to build clients that were interested in welding machines. They were able to retain clients, but most of them were not in need of a welding machine. So to grow, they needed to build new clients who were interested in custom welding machines. However, being based in Rexburg, ID, a small college town, we decided it would be better to focus on the national presence of Amet Inc.
When auditing Amet Inc, I determined through my research that there was three keywords that I should focus on due to volume, competition, and traffic. This included:
Through this research, I was able to develop blog posts related to these keywords and start the Outreach process for Amet Inc. Through creating content related to their current welding machines and increasing the keyword density on those page, we have seen an increase of keyword rankings by 208%.
Some of the next steps for SEO includes developing new videos for Amet Inc about each of their different welding systems and continue building their domain authority through link outreach. There domain authority has increased by 20%, but there is still room for improvement so that we could compete with competition.
